beauty bay product launch
we produced a creative product launch event for the release of Colour Theory, beauty bays own range of eyeshadow palettes.
We were appointed to launch Beauty Bay's Colour Theory, a new range of eyeshadow palettes, designed to captivate and engage a young audience. Our mission was to create an unforgettable product launch event that combined style, interactivity, and excitement, targeting the core demographic of 16-24-year-olds.
We chose The Loft, a location that blends classic Manchester mill aesthetics with a touch of luxury, to appeal to our stylish attendees. The space allowed us to create an immersive environment with distinct zones for each of the three featured palettes: Origin, Identity, and Evolve. These areas were uniquely designed with on-trend elements such as metallics, geometric shapes, a living wall, and vibrant neon lighting, creating a stylish events space.
The event was designed to maximise engagement and social sharing opportunities:
Balloon Wall Interaction: An organic, floor-to-ceiling balloon installation featured 50 balloons filled with confetti. Guests popped these to win a palette, adding an element of excitement and providing a visually stunning backdrop for social media.
GIF Booth: Complete with branded backdrops, balloons, and props, this area enabled guests to create fun, shareable GIFs, enhancing the digital footprint of the event.
Masterclass by Mitchell Halliday: This highlight featured a live demonstration by the renowned makeup artist, using the new palettes to craft stunning visuals, further enriched by professional stage, lighting, and AV setups.
Product Integration and Branding
Every touchpoint of the venue was infused with the essence of Beauty Bay:
Display Wall: A dramatic display featuring rows of the new palettes, accented with neon lighting and natural elements like cactus plants, served as a central photo op area.
Swatch Stations: These allowed guests to personally test the eyeshadows, experiencing first-hand the quality and color payoff.
Custom Cocktails and Canapés: Reflecting the palette themes, items like 'Slider into my DM’s' and 'Mother Cluckin Waffles' were served, alongside bespoke cocktails adorned with the Beauty Bay logo.
The event not only sold out the Colour Theory range the following day but also earned Best Health and Beauty Campaign at the Northern Marketing Awards.
